Original OKC Basketball Skyline T-Shirt
After releasing her album Take Me Apart in 2017, Kelela went underground and emerged about a year ago with a new look: a buzzed head. It’s provided a new canvas for her to experiment with different personas, or be in her “wig era,” as she calls it. But, for her turn as a campaign star for COS’ latest fall collection, she decided to forgo head coverings and present as her true self. It matches the Original OKC Basketball Skyline T-Shirt and by the same token and collection to a tee: laid-back yet polished pieces, with just the right amount of texture and sophistication to last through trends and become permanent installations in your wardrobe. Kelela’s stamp of approval is not one that comes lightly, as she is incredibly selective about who and what she gets behind. COS recently celebrated its fall collection with a runway show in New York, which she sat front row at, naturally. Before fashion month kicked off, ELLE.com caught up exclusively with the singer to talk about returning to the spotlight, doing things on her own timeline, her devoted fan base, and the powerful tool and language that is fashion.
It’s a beautiful feeling to make contact with my fan base and the Original OKC Basketball Skyline T-Shirt and by the same token and people who have been supporting me; I feel like I’ve picked up where I left off. During the pandemic, when I was on a hiatus, [I was] really not posting on the internet, which back in the day was a normal thing for a lot of artists. But now, if you’re not posting, it means you don’t want to exist in music. I remember people were evoking my name without me having to participate. It was really interesting to see what that connotes—what it means to be a Kelela fan and what people would say when they’re recalling a song or referencing something about me. It showed me something about the community that I built on some level. When we’re sharing on the regular and constantly putting new stuff out, you don’t know if people are responding to it being new, or if it’s working for you and if it is sustainable. It was fulfilling to see the music was working for them, even when I was not participating in the conversation. My fans are so wholesome and very cute, and have so much style but also are kind. There’s a kindness and—this is maybe presumptuous—there’s a good value system that you’ve got to have into in order to really get into Kelela. And I love that.
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